Wheelock Group
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for a personalized free SEO evaluation to determine if your site might be a candidate for our services.
Author: Dave Wheelock
SEO For Michigan
Being an SEO professional in Michigan provides a unique experience and offers us the opportunity for diverse projects. Michigan businesses aren't just automotive manufacturers. There are a wide variety of small through large businesses based in Michigan offering products and services to the global marketplace.
The Michigan population is extremely proud of our local manufacturing plants. Dozens of our local communities here in Michigan are built around various manufacturing and assembly plants. There is a symbiotic relationship between a plant and its local community.
With our roots in these small Michigan communities, we strive to provide affordable and effective alternatives for marketing and advertising needs to Michigan companies. We also provide our clients with solutions and services that offer a high ROI. We are doing our part in helping these local businesses stay local to Michigan.
What can SEO really do for my Michigan Business?
Search engine optimization can help any company, not just those from Michigan, in a variety of ways. In the end, it means more customers for your business at a lower cost per lead versus traditional advertising.
Our SEO services strive to give your website exposure to new potential global customers through the search engines. We help to identify the keywords that your customers are using to find your products and services, and utilize those keywords to optimize your web pages to improve your search ranking.
How Does the SEO Process Work?
An in-depth SEO audit of your website determines your best route for your optimization efforts. During that audit, we identify your customers, keywords, and competition along with analyzing where improvements can be made to your site.
We create a keyword portfolio customized for your businesses products and services. Using the portfolio we match current text and optimized phrases for your site for generalized and long-tail keyword search terms.
We provide recommendations based on the results of the SEO audit and provide you with a roadmap to make improvements. Your business may have in-house web designers who control your website, or you may contract those services to a third party vendor. We also offer complete design, development and copywriting services as needed.
What Kind of SEO Recommendations?
When the SEO audit is complete, we will provide a detailed outline of our recommendations including all aspects of your website. We carefully examine the structure, tags, images, template, and content on all individual pages as well as dynamic systems.
Our recommendations typically include content changes for keyword optimization, meta tag modifications, title and description changes, along with template changes that suit your goals. Image and navigation changes may be recommended for some sites that use heavy Flash or scripted navigations.
Our recommendations mainly focus on the text of each page as well as the links, headers and titles of the content. Content is king for current search relevancy.What to Expect After the Changes
Once the changes are complete, the search engines must then index each page of your site. This can take weeks to months for every page on your site. While the first pages begin to show up in search engine results, we begin to track their success with the keywords used.
Your competition will likely step up their SEO efforts as well if you make significant progress, so maintaining your strategy is a must. Adjustments must be continually made to your content to stay on top of the search engine results.
Why We Offer Maintenance Agreements
During our monthly maintenance agreements, we continually track results of your optimized pages and keyword success, making modifications to improve results as needed. We track the traffic to your site and also help to optimize your conversion techniques.
Additionally, a link strategy must also begin for your website and be continually updated. In the long run, a link strategy will reap the most benefit for your site. Directories, industry information sources, and industry authorities are great places to start, but you must specifically target smart locations to place links and be sure that they are carefully worded. Poor link placement can actually hurt your search engine rankings.
We also take care of your tracking, reports, and URL submissions along with link building and keyword adjustments. While we work with your company, we hope to educate you on what you can expect from your website.
If you'd like to understand more about our services, please contact us today to get started. We'll be happy to take a look at your website, provide some quick recommendations and a customized proposal for your company to get started on gaining more customers.
Recent Blog Posts
Being an SEO professional in Michigan provides a unique experience and offers us the opportunity for diverse projects. Michigan businesses aren't just automotive manufacturers. There are a wide variety of small through large businesses based in Michigan offering products and services to the global marketplace.
The Michigan population is extremely proud of our local manufacturing plants. Dozens of our local communities here in Michigan are built around various manufacturing and assembly plants. There is a symbiotic relationship between a plant and its local community.
With our roots in these small Michigan communities, we strive to provide affordable and effective alternatives for marketing and advertising needs to Michigan companies. We also provide our clients with solutions and services that offer a high ROI. We are doing our part in helping these local businesses stay local to Michigan.
Okay, so what can a manufacturing business do to prevent catastrophic failure in the current economy? Most are tightening belts and budgets to reflect lower sales and profits. Many are looking toward Lean or other manufacturing technology that will save resources, equipment, and time to save money overall. Some manufacturing companies are trying to differentiate by utilizing the equipment and resources they currently have in new markets. Others are simply closing their doors.
As you slash your advertising budgets and reduce marketing staff, where will new customers come from? Can you rely on manufacturing trade organizations full of other businesses who are in the same sinking ship? Are business directories able to share your complete manufacturing expertise to potential customers? Are your traditional forms of advertising getting out to new potential customers? What has your website done for you lately?
This is a landing page - or at least an example of a landing page if it doesn't rank well. The concept of using a landing page in SEO terms isn't new, but still provides an excellent way for you to capture leads from the search engines.
Essentially, a landing page is one page on your web site optimized for just a few specific keywords. In this case, we're using 'landing page' as our main keywords and we'll try to focus on a couple other keywords to capture leads on the long-tail searches as well. Landing pages are sometimes referred to as 'lead capture pages' for the obvious reason that they are intended to capture leads.
Landing pages are used to grab leads from the search engines through excellent ranking on specific keywords. Not every page on your site can be optimized for your preferred keywords. This is what has made landing pages such a successful strategy.