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Author: Dave Wheelock
Current Economy and Your Website
Okay, so what can a manufacturing business do to prevent catastrophic failure in the current economy? Most are tightening belts and budgets to reflect lower sales and profits. Many are looking toward Lean or other manufacturing technology that will save resources, equipment, and time to save money overall. Some manufacturing companies are trying to differentiate by utilizing the equipment and resources they currently have in new markets. Others are simply closing their doors.
As you slash your advertising budgets and reduce marketing staff, where will new customers come from? Can you rely on manufacturing trade organizations full of other businesses who are in the same sinking ship? Are business directories able to share your complete manufacturing expertise to potential customers? Are your traditional forms of advertising getting out to new potential customers? What has your website done for you lately?
What Have You Done for Your Website Lately?
We've seen over the past year a decline in the number of people looking for manufacturing companies on the web. That makes sense since manufacturing is down all across the globe. Does that mean your website won't be shown to new potential customers? No, that simply means that the competition to be found in search engine rankings has grown tougher, just like traditional marketing.
Companies and people will always want items from manufacturing businesses, and finding those new customers has become the problem to overcome. Your website's job is to reach new customers by advertising your manufacturing business in the global marketplace.
With thousands of manufacturing companies around the world, competition to be found on the search engines can be a fierce battle for generalized terms. In a lot of cases though, manufacturing companies just produced a brochure type website some years ago and have left it sitting there since. These websites for example aren't in the battle at all. They are simply lucky if someone already knows your business name or the exact spelling of your website to stumble across it. Those aren't new customers, they are existing customers or at most the same folks you've been traditionally advertising to for years. You need NEW customers.
Do You Need SEO?
Lets take a look at your website and search results. Are you able to find your website under your industry terms in the search engines? Are you able to find it at all without typing in your business name? If not, then how can you expect your website to do it's job? You need to examine your search engine optimization (SEO) efforts.
The goal behind search engine optimization is utilizing your website to it's fullest to reach the largest amount of potential customers you can through internet searches. Using proven industry standard techniques an SEO professional can help your manufacturing business to effectively optimize your website for optimal search results.
An SEO / SEM professional can scrutinize your current site and recommend changes where needed, examine the most effective keywords for your business and industry, and implement an online marketing plan to fit your needs and goals.
How Can Optimization Help?
Thousands of industry specific searches are done every month from all over the globe looking for qualified manufacturing companies to produce their products. With improper keywords used on your site, or content that isn't optimized for your products and services, you won't see any benefit from these searches. In today's economy, getting those leads is paramount to the success of your manufacturing business.
We cannot guarantee you thousands of leads every month through our SEO Services, but we can offer your manufacturing business a significant increase in website traffic and possibilities of lead generation of global customers through search engines.
We also offer a complete portfolio of web marketing services to fit your goals. For extra E-initiatives, we can also provide product and service catalogs, intranets, extranets, e-business solutions, and more Development Services.
If you'd like to explore the possibilities of your manufacturing website, please contact us today! We'll be happy to take a quick look at your website and determine if your company would be a candidate for our SEO services. Within just a few minutes we can give you recommendations on what we think your website could use.
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Being an SEO professional in Michigan provides a unique experience and offers us the opportunity for diverse projects. Michigan businesses aren't just automotive manufacturers. There are a wide variety of small through large businesses based in Michigan offering products and services to the global marketplace.
The Michigan population is extremely proud of our local manufacturing plants. Dozens of our local communities here in Michigan are built around various manufacturing and assembly plants. There is a symbiotic relationship between a plant and its local community.
With our roots in these small Michigan communities, we strive to provide affordable and effective alternatives for marketing and advertising needs to Michigan companies. We also provide our clients with solutions and services that offer a high ROI. We are doing our part in helping these local businesses stay local to Michigan.
Okay, so what can a manufacturing business do to prevent catastrophic failure in the current economy? Most are tightening belts and budgets to reflect lower sales and profits. Many are looking toward Lean or other manufacturing technology that will save resources, equipment, and time to save money overall. Some manufacturing companies are trying to differentiate by utilizing the equipment and resources they currently have in new markets. Others are simply closing their doors.
As you slash your advertising budgets and reduce marketing staff, where will new customers come from? Can you rely on manufacturing trade organizations full of other businesses who are in the same sinking ship? Are business directories able to share your complete manufacturing expertise to potential customers? Are your traditional forms of advertising getting out to new potential customers? What has your website done for you lately?
This is a landing page - or at least an example of a landing page if it doesn't rank well. The concept of using a landing page in SEO terms isn't new, but still provides an excellent way for you to capture leads from the search engines.
Essentially, a landing page is one page on your web site optimized for just a few specific keywords. In this case, we're using 'landing page' as our main keywords and we'll try to focus on a couple other keywords to capture leads on the long-tail searches as well. Landing pages are sometimes referred to as 'lead capture pages' for the obvious reason that they are intended to capture leads.
Landing pages are used to grab leads from the search engines through excellent ranking on specific keywords. Not every page on your site can be optimized for your preferred keywords. This is what has made landing pages such a successful strategy.